The Garden Route Wine Label Design

The Garden Route wine label was designed to have genuine provenance and to resonate with anyone who has ever been, or is thinking of going, to South Africa. The bold and simple colour palette and recognisable, confident brand logo, along with the fold-out back label for consumer interaction has been described by James Griswood, Tesco Wine Buyer, as "brilliant" and "nifty"; check out his blog here: The Garden Route Tesco