Birds & Bees Wine Label Design and Positioning

Trivento had developed a wine naturally sweet and lower in alcohol - around 10%. The wine style would suit White Zinfandel drinkers, primarily female, who prefer something a little sweeter but who feel "embarrassed" to admit to liking sweeter styles. Our brief was to create the brand name, wine label design and brand positioning. Because the wine is different, it was important to give consumers sufficient explanation on the front as to what the wine tastes like.
We were awarded the 2009 Drinks Business Award for Best Design & Packaging, Wine Category. For a full case study, please click here.